2024SS COLOR TREND
March 27,2023
FONDANT PINK 147-70-20:
It heralds the return of sweet, mellow pink tones that can blend effortlessly with mauve and lavender. A color with an easygoing, youthful appeal, this color is associated with feelings of joy, heightening happiness and slowing our perception of time. For solid products, it will be a directional, gender-inclusive shade for occasion wear and casual wear.
@WGSN
CYBER LIME 051-76-36:
Cyber Lime connects us to an ever-expanding digital life. This ultra-bright green color symbolizes the powerful connection between nature and technology. The vibrant bright color will be used in the fitness apparel and clothing accessories category.
@WGSN
NUTSHELL 024-37-20:
A color that evokes warmth and reassurance in the consumer's heart. It is inspired by a growing culture of frugality and resale, and consumers are determined to rewrite the rules of entrepreneurial and fragmented living. This color expresses sustainability over freshness and a growing nostalgia that sees consumers return to vintage style and color. It is a great color for a classic style.
@WGSN