Color Forecasting for 23A/W

After an extremely challenging period, consumers will adjust and focus on building for the future in 23/24AW. The forecasting of womenswear color will be affected by consumer lifestyles , including health, exploration, transformation, simplicity and emotion.Therefor AW 22/23 colour palette features classic colours which are timeless, functional and versatile. Use these colors on-mass for dramatic effect or with unique colour combinations for a more creative aesthetic.

Vibrant Yellow

This vibrant color theme comes from 23S/S. It gives a sense of warmth because of its yellow tones.This color is associated with protecting nature and agriculture. It can be applied to delicate tulle and cut & sew pieces, or printing themes. It can also be matched with neutral colors or other vibrant colors, such as orange and mulberry.

Swamp Dark Tones

Inspired by natural algae and seaweed dyes, natural dark colors has been reinvented and applied to more high-end areas which suitable for gorgeous party dresses and blazers. It can be matched with the same color tunes and tan or military green prints at the same time.

Romantic Red Tones

This palette combines rock and romantic elements to interpret the classic black-and-white, red and blue in a new way,conforming to the rise of dark and gloomy tones.It is also the key to the trend of parties wear and printing themes like dark flowers.

Modern Gray with Blue Tones

With the concept of environmental protection, cool gray and blue tones are becoming more and more important. It can be presented in solid color on the crepe fabrics, also can be matched with soft stripes and geometric patterns.

Grape Purple Tones

With the increasing influence of digital aesthetics in product design, modern digital colors such as grape purple and forest green are versatile and suitable for a variety of themes such as conservative party series and preppy styles.Contrast it with gold yellow, or match it with cool gray to show a simple color trend.